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Latest Technology News:

25.6.17

Artificial Intelligence to make marketing more smart !!




Today big companies like: Google, Facebook,Twitter, etc., use various algorithms to track user movements to target certain products for certain group of peoples. But, these methods are not very accurate as they are't able to hike up the product sales.

To tackle this problem, a company called OpenDNA introduces its Artificial Intelligence based solution. This AI and machine learning system sits at the backend of mobile and web based applications, which analysis the customer interaction in real time and automatically create a detailed psychographic user profile.

This allows various businesses to automatically deliver more relevant and personalised customer experience. In simple terms, better Return on Marketing Investment (ROI).

This AI System is not only good for companies, it is also good for customers, as customers can have complete control and transparency over their data (claimed by OpenDNA).

This new AI can also help us to get better search results and you can also be saved by the Ads stacking.

Written by

Vaibhav Dhiman is a student,learner and freelance developer.

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